Real Oviedo will receive advisory services from the agency Media Sports to structure its business area for the upcoming season. The club itself reported that the agreement, valid for the 2010/11 campaign with a possible extension, includes the appointment of a delegate to manage day-to-day operations and conduct a full diagnosis.
Who is Sergi Vieta and what will Media Sports do?
Sergi Vieta, head of the Football Unit at Media Sports, will be the key figure in this collaboration. With five years in the role and a previous career that includes founding a small sports marketing company and working in the financial department of KPMG, Vieta will lead the project. Media Sports will act as a strategic communication agency, offering integrated consultancy but without participating in the sporting decisions of the blue-and-white side. Their work will focus on introducing work methodologies and providing tools for decision-making in the business area.
Vieta outlined his vision for the project. "We are going to work with Real Oviedo and share our previous experiences from other football clubs. Media Sports comes to add," stated the executive. He also called for unity, saying: "Of course I share it. All opinion groups, fans, supporter clubs and institutions must be united for the good of Oviedismo."
What capabilities does the Mediapro group bring?
The backing of Media Sports is supported by the strength of the Mediapro group, to which it belongs. This audiovisual conglomerate is a major player in television rights, both in Spain and worldwide, with coverage in around 200 countries. It is a shareholder in the La Sexta channel and owns Gol Televisión. Its rights portfolios include top-tier competitions such as Formula One, the English Premier League, and the Italian Serie A. Furthermore, it markets the worldwide rights for the Euroleague basketball competition. This network of resources and experience in managing sports properties is what Media Sports aims to transfer to Real Oviedo's operational model.
What is Real Oviedo's current context?
This advisory agreement comes at a time of activity for the club, which is currently competing in the Segunda División. At the start of the 2026 season, Real Oviedo sits in 14th place with 4 points, from one win, one draw and one loss in its first three matches. Their goal difference is even, with one goal scored and one conceded. In the standings, the team is 3 points behind the leader, Granada CF.
The team faces its next fixture at home against Burgos on September 6, 2026. This match, which can be checked on our fixtures page, presents a challenge against a rival occupying 12th place. For that game, the manager will have to plan without two important players, as Chris Ramos and Ilyas Chaira are currently on the injuries list.
Why is Real Oviedo an attractive project?
Media Sports identifies Real Oviedo as a historic club with underutilized potential. Despite competing in Segunda B in the season of the agreement, the entity has a social base, infrastructure, and media pressure that the agency equates to that of top-tier clubs. One fact supporting this argument is the sale of 6,000 official shirts, a notable figure for the category. Its stadium, with a capacity of over 30,000 spectators, ranks among the 20 largest in the country. The club's major shareholder is Alberto González, who now seeks to professionalize the structure with this external support. The ultimate goal is to build a solid foundation that allows the club to grow sustainably, leveraging all its assets.
